Some people might argue that Advanced SEO is a waste of time when they could just focus on other aspects like writing great copy or optimizing images for search engines. However, there are plenty benefits to doing this work before moving onto those things mentioned earlier in our conversation about what it takes to do well with organic rankings!
Google has a long history of making changes to their algorithm that can have drastic effects on web developers. The recent change, where Google will index mobile websites by default and not desktop versions is just one more example of this trend.
Google’s Mobile-first Indexing means HUGE Changes for Web Developers! – In the past week, there was an unprecedented shift in SEO strategy from desktop first to mobile-first indexing with most people commenting that it would be best if your website were responsive or at least compatible with both formats so you don’t lose out altogether due to being left behind as we continue down the path towards ubiquity in digital media consumption through smartphones instead of computers.
Schema.org is a vocabulary of tags that can be added to any HTML in order to improve the way search engines read and represent pages in Search Engine Result Pages (SERPs). The addition of Schema improves visual appeal by enhancing rich snippets below page title with additional content such as review information, ratings, social media profiles or other relevant data about your business for searchers who are interested enough to click through from SERP results on Google, Yahoo!, Bing!
Google has become one of the most important things to keep in mind when attempting to improve search rankings. They have changed their algorithm so many times, it can be quite difficult keeping up with all the changes such as Panda, Penguin and Hummingbird but what you need is a Google Algorithm expert like me!
Run a Content Audit and Remove Underperforming Content
In this digital age, it’s no longer enough to publish content. It has become increasingly difficult for marketers and business owners alike to keep up with the ever-changing world of marketing tactics and strategies in a way that is sustainable or profitable. This means performing an audit on your current platform will be essential if you want to stay competitive!
Professional marketers are always evaluating their content and removing anything that is underperforming. A Content Audit is the first step to creating a system for success by making sure only high-quality content is available.