What is Influencer Marketing?
Influencers are a powerful marketing channel. They have the power to take your business from just being another startup on Instagram, to becoming one of those brands that people follow and see as an authority in their industry. But what exactly does influencer marketing entail? In this blog post I will cover how it can help you improve your branding campaign by reaching new audiences and really driving traffic back to websites or social media accounts where they’ll spend more time interacting with content posted there too! Sounds great right?! Let me show you some examples….
The rise of influencer marketing has grown exponentially in the past few years. From bloggers to Insta-stars, and celebs on social media, brands have been more than willing to trade their money for an airtime with these digital personalities. It’s no surprise why – according to a study by McKinsey (2017) consumers are much more likely follow advice given from someone they see as “experts” rather than traditional advertising channels like TV commercials or print ads which seem too corporate or salesy most days!
Featuring powerful individuals who can effectively reach your target audience is not only cost effective but also creates higher levels of engagement because it provides another way for customers connect with you beyond just browsing through pages online alone at home all.
The first thing I want you all know about Influencer Marketing is: WHAT IS IT? Basically, according to Forbes contributor Rebecca Lieb “influencers have over half a billion followers combined.” And they don’t just influence consumers; marketers also use them
In this day and age, in order to be successful you must have an online presence. In the past few years, marketing has taken a turn for the digital era as it continues to evolve with each passing year. One of these ways people are using technology today is influencer marketing which I will discuss below:
The word “influencers” may sound like a new-age term but its actually not that new at all–it refers simply those who influence others by their own example or through suggestions from one person to another on what they should buy next based off personal experience (or expertise). Over time we’ve seen many different kinds of social media platforms emerge such as Instagram where users can share photos about themselves making them instantly more
One example cited by Forbes was when Target successfully tapped into mom blogger Danielle Smith as a spokesperson who helped them sell out of baby products during Christmas season last year! The real question though is how does this work? Influencer Marketing works simply: Brands identify key social media accounts (personality-driven blogs) whose followers align closely with the brand’
Recent Influencer marketing stories
What has the world come to when we can’t trust a word that comes out of our children’s mouths? Parents used to tell their kids, “If it sounds too good to be true, then it probably is.” But now there are so many ads and clickbait stories all around social media. We have no idea what’s real anymore! This year I’m going with my gut more than ever before – if something feels fishy or just doesn’t seem like an authentic post from someone in particular, I won’t hit share on Facebook–I’ll reject anything that seems suspicious. The influencer industry is shifting and reinventing itself every day as advertisers try new things; for example Snapchat partnered up with Omnicom Media Group this
Influencer marketing trends:
The best influencer marketing trends are all about the power of authenticity. Influencers have a true connection to their audience because they’re not just another faceless corporation trying to sell you something online, and this is more important than ever in our increasingly suspicious world where people no longer trust what’s being sold by large brands due to continuous scandals like Cambridge Analytica or Volkswagen emissions frauds. When companies hire an influencer instead, they know that honesty will be at its core which really resonates with audiences who crave transparency and want assurance that when someone says “I believe in X” it means both parties actually do!